Apr 23, 2011

I’m Melting

Godiva introduced not long ago the latest addition to its expansion with the shop ‘Chocoiste’ in the popular and fashionable Harajuku district in Tokyo//Japan. In order to break the generally rather conservatively designed Godiva shops, Wonderwall, the famous Japanese based interior design firm, decided to introduce a new fresh and playful design. The delicious new concept shop is simulating melting chocolate that is dripping from the ceilings and running down the walls, creating a cartoon-like sense to the interior. With that idea in mind, the shop features humorous and fun designs with literally melting chocolate where the shop’s visitors would wish for it to be real chocolate and eat it off the walls and ceilings.  Ummmm…mission accomplished.


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