Jun 13, 2014
cabbagerose

Arete…

my favorite word in the dictionary, arete, means excellence.  André Simón of A/STUDIO , submitted his recent work, MIKA 350. The attention, care, and sensitivity used by Andre, both in the design and in the film, is beautiful.  The word, arete, is fitting…André captures the employment of tools, the utilization of sturdy machinery, the sound of rain, and the falling of wood shavings to tell the story of the master craftsman.

DESIGNED BY ANDRÉ SIMÓN…PRODUCED BY A\STUDIO…PHOTOGRAPHY BY LINO ESCURIS

via ASTUDIO

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